Every company needs a strategy to articulate how it will manifest itself in the future. Captured in lengthy slide decks, many companies struggle to create sufficient strategic traction. Crossing the gap between strategic intent and tangible results requires meticulous and coordinated execution. This is where the systematic approach of Strategy Deployment plays a critical role. Based on the scientific method, Strategy Deployment is a powerful management process that allows all levels of management to harness the collective genius of the organization towards a common strategic vision. The x-matrix is a great tool used in Strategy Deployment to link goals at various levels of an organization.