We all know intuitively the difference betweens goals and actions. Goals are the the desired results and actions are the things we need to do to accomplish them. Seems pretty simple, and yet it's common for many of us to get these two mixed up. For example, I might set a goal for myself to go to the gym three times a week. Is this really a goal? The answer is no. It's the action plan required to realize the goal. The goal may be to shed some weight or gain muscle. Someone once told me a goal is something you can put in a cup and an action is something that has verb. Though a crude description, it offers a visual that helps us remember the difference. Keeping goals and actions distinct from each other is a subtle but powerful concept. It's a key feature to the deployment of organizational strategy.